Above the Fold in Website Design: Why It Matters, What to Include, and Design Tips

Above the Fold in Website Design: Why It Matters, What to Include, and Design Tips

In the world of website design, 'above the fold' is a term borrowed from the newspaper industry. In the context of a physical newspaper, it refers to the top half of the front page, which is immediately visible when the newspaper is folded in half.

Getting Started With SEO For Your Website

Getting Started With SEO For Your Website

If you're a website owner looking to improve your website’s results via the different search engines, then you need to start implementing different Search Engine Optimization (SEO) techniques.  In this post we will discuss several basic items you should start with.

7 Ways Excel Can Help Automate Your Business

7 Ways Excel Can Help Automate Your Business

Microsoft Excel is one of the most widely used software products by businesses.  There are many reasons why you should consider using Microsoft Excel in your business.  Most people think of Excel as just an automated calculator.   With the right knowledge on how to use Excel efficiently, you'll be able to automate many of your business processes and make better decisions about marketing campaigns to hiring new employees and everything in between.

Excel is more than just a calculator, it can help your business in many different ways

Is Managing Your Own Website a Profitable Decision To Make?

Is Managing Your Own Website a Profitable Decision To Make?

In many ways, we Americans consider ourselves to be a "do-it-yourself" (DIY) culture, where individuals value self-sufficiency and take pride in doing, fixing, and / or creating things on our own, rather than relying solely on professionals or experts.  While this might be ok in our personal lives, it may not be the most “profitable” decision to make professionally.

What is Local SEO and Why is It Important in 2022

What is Local SEO and Why is It Important in 2022

The number one place people search for local business is Google Search.   Optimizing your website so you rank higher in Local Google search results is crucial if you want to get found by potential customers or clients.   According to a Search Engine Journal article, Over 55% of people click on the first 3 organic Google Search Results and the majority of people never go past the first page of search results.