The COVID-19 pandemic demonstrated something very important for businesses in America, to stay relevant and competitive, you need to have an online presence. The foundation of this online presence is having your own website.
As Internet consultants for small businesses, Micro-Biz Consulting believes there has never been a more important time to invest in a website for your business. Having your own website offers a wide variety of benefits and competitive advantages that add value to your business. Just like money in a savings account, these benefits increase in value exponentially year over year. In this article, we will discuss five of the most important reasons why you need to have a website for your business.
1. Your Own Website Adds A Professional Touch
You know what they say about first impressions… and you may have heard the saying that “all roads lead to Rome.” The majority of today’s consumers think a website makes a business credible and professional. Your own website becomes your primary marketing tool for your business. It allows you to display the information that YOU want about your business. It can also allow you to add business functions such as scheduling, lead generation, blogging as your business grows. Having your own site ties together all of your social media accounts and other online sites acting as “home base.” Your own website is your keystone to your online presence.
2. Search Engines such as Google or Bing Are Used As The Primary Place To Find Businesses
“Without a website, your business is invisible“
Love it or Hate it… online search is the tool for finding a business and Google Search is King when consumers are looking for a business. Take a moment and think what you do when you look for a business. Do you pull out the yellow pages or do you fire up your favorite search engine and let your fingers do the walking? If you don’t have your own website it becomes very difficult to show up in the search rankings and if you do show up, the info may be very limited.
3. Your Own Website Lets You Control What Information You Want To Know About Your Business
Your own website allows you to set the first impression of how consumers “view” your company. The style and design of your website sets the tone of how people view you. People will judge the credibility of your company by the company’s website.
Your website also answers questions that consumers have about your company. A well designed website acts as a virtual sales rep that can help convert leads to customers. Everyone wants to know basic things about potential companies - who they are, what they offer, what are their services and what is their pricing.
4. It Helps You Compete With The Big Companies And Provides Global Reach
As a small company, it is difficult to compete in your marketplace with your big and/or well-established competitors. Larger businesses, as a rule, have bigger budgets, more staffing and more expertise across all areas. A well designed website can help neutralize those issues and help you to compete with big companies.
In addition, if you want to expand your customer market, having your own websites is one of the best ways to accomplish this. Having your own website helps you connect with your customers no matter where they are.
5. Social Media Reach Is Diminishing
So, you think you don’t need a website because you’re on Facebook and/or other social media platforms. Great, so is every other business in America and you need to be there! However, you are just ‘renting’ space and you have to follow the rules of your site landlord. These rules usually limit the content you can post and/or what you are allowed to do. These sites can change the rules on you at any time and even remove you if they feel like it. Then what do you do if that happens? As stated earlier, ‘all roads lead to Rome,’ and online your Rome is your own website.
Younger generations are decreasingly using Facebook. In September 2018, it was estimated that 44% of young millennials (aged 18-29) have unfriended Facebook, and studies have shown that most of Gen Z don’t use Facebook.
In 2020, it is critical for your business to have a website! It adds credibility, helps with lead generation and acts as the foundation for your online presence.
Do you need to have your own website for your business? Hopefully you now know that the answer is yes. Let Micro-Biz Consulting & Services help give your business a professional, affordable website. Contact Us today at or 813-586-1531.