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Tampa SEO

What is Local SEO and Why is It Important in 2022

The number one place people search for local business is Google Search.   Optimizing your website so you rank higher in Local Google search results is crucial if you want to get found by potential customers or clients.   According to a Search Engine Journal article, Over 55% of people click on the first 3 organic Google Search Results and the majority of people never go past the first page of search results.  

Many businesses overlook an important way to get traffic from people who live near them: local SEO. Local SEO is a strategic approach to marketing a business that relies on physical storefronts in local communities. It involves using tactics like social media and content marketing to reach people with information about your business and services when they're searching for it. It also means optimizing your website so it ranks higher in local search results (which we'll talk about in the next section). Local SEO helps connect you with your community, boosts your brand's online presence and improves your ranking in local search results all of which drive more traffic to your site and ultimately more customers in-store. Here are some tips for improving your local SEO strategy:

Optimizing your website so you rank higher in Google search results is crucial if you want to get found by potential customers or clients.

In order to get found by potential customers or clients, it's crucial that you optimize your website so that it ranks higher in Google search results. This is why local SEO is so important: there are lots of people looking for businesses online and if they can't find yours because you're not ranking well on Google, then someone else will be able to take advantage of those leads.

Local SEO is different from regular SEO because there are different factors at play when ranking for specific keywords. For example, if someone searches for "Tampa dentist" on Google, they'll get results with dentists located in Tampa first before any other city names appear as part of their query (like Orlando FL Dentist). That means that if your business has an office or service area in Tampa but also operates an office in Orlando FL and advertises only the Orlando location online, then it's likely that potential customers won't find you when they search for "dentist Tampa."

But, many businesses overlook another important way to get traffic from people who live near them: local SEO.

But, many businesses overlook another important way to get traffic from people who live near them: local SEO.

Local SEO is different from regular SEO because it helps you rank in the search engines for keywords that are geographically-specific. For example, if you run a bakery shop and want to get more customers in your area, then “bakery near me” would be a good keyword for your local business. You can use this same strategy with any kind of business or service—from restaurants and lawyers to dog groomers and dentists—and even products like cars or refrigerators! Just make sure the keywords are relevant to what you sell so they will attract visitors looking for those types of things (like ice cream) while also attracting people close by who need these kinds of services/products right now (like an ice cream cone).

When someone searches on Google or Bing using these kinds of queries – say ‘pizza delivery near me' instead of just 'pizza delivery' -- then Google will show results based on where those searchers live (in this case Tampa), which means businesses outside Florida won't appear at all! So if you've got a physical address in Tampa but don't have great rankings yet due perhaps to do some old content up there...then there's still hope: simply add some dedicated pages aimed specifically at getting ranked locally first before worrying too much about ranking globally later."

Local SEO is a strategic approach to marketing a business that relies on physical storefronts or services in local communities.

Local SEO is a strategic approach to marketing businesses that rely on physical storefronts or local service areas in local communities. It's important for you to understand this because it will help you connect with your community, build your brand's online presence, and ultimately become successful.

The first step towards marketing yourself through local SEO is understanding the role of location in search results. When someone searches for something on Google or Bing (the two most popular search engines), they'll see results from nearby businesses before those who are farther away or outside their region altogether. This means if you have a business that relies heavily on foot traffic—such as restaurants or retail shops—you have an opportunity to rank higher than other companies who aren't as close by!  Or if you have a home based business or service (remote business) that provides services either online, remotely or you go to local areas this also gives you the advantage to rank higher than other businesses outside your service area. 

It involves using tactics like social media and content marketing to reach people with information about your business and services when they're searching for it.

Local SEO is about getting your business listed as high as possible on Google and other search engines when people are looking for a product or service in your area.  You want to try to get in the top 3 spots of the search results as this is where most people will click on.   However, at a minimum you want to be on page 1.  Most people will not look at the search results on pages after the first page. 

It involves using tactics like social media and content marketing to reach people with information about your business and services when they're searching for it.

These tactics include:

  • Using Facebook, Twitter and Instagram. In addition to posting regular updates, you should identify popular hashtags that represent your industry and use them frequently in posts.
  • Tracking keywords using analytics tools such as Google Analytics, so you can see what terms are bringing traffic to your website from organic searches on Google or Bing. Use this data to see if there are any trends or opportunities worth pursuing based on what people are looking for in the area where you do business (e.g., “roofing contractors near me”). It'll also give an idea of how much traffic each keyword gets each month – which lets you know whether it's worth spending time optimizing each page so it ranks well under those terms when someone searches online from within city limits (e2).

It also means optimizing your website so it ranks higher in local search results (which we'll talk about in the next section).

Local SEO also means optimizing your website so that it ranks higher in local search results.

Local search results are different from general search results because they are powered by the location of the searcher and determined by a variety of factors, including:

  • The algorithm - A computer program (or set of programs) that generates an output once given an input. In Google's case, this means that their algorithm determines what links show up on a page and how those pages appear ranked among others in the same category.
  • The business model - As we mentioned earlier, Google is a business that wants to make money. So naturally they want their users to come back again and again—and thus are always trying to improve the quality of their service in order for people to keep coming back again and again!

Local SEO helps connect you with your community, boosts your brand's online presence and improves your ranking in local search results all of which drive more traffic to your site and ultimately more customers in-store.

Local SEO helps connect you with your community, boosts your brand's online presence and improves your ranking in local search results all of which drive more traffic to your site and ultimately more customers in-store.

If you want to learn more about how Local SEO can be used to improve the experience of local customers and make a positive impact on their lives, keep reading!

Here are some tips for improving your local SEO strategy.

  • Use the right keywords. When you're deciding on a keyword for your business, make sure it's relevant to what you do and how people find you. If you offer services to small businesses in a certain industry or geographic area, make sure that's reflected in the keywords and phrases that appear on your website.
  • Use local keywords and phrases as often as possible. When someone searches online for something locally relevant, they'll likely want results directly relevant to their location—not just any old business listing from across town or across the country. Therefore, it's important that each website page includes all of the most common local search terms related to its topic matter so those who are looking specifically for businesses like yours can find them quickly and easily! 

Optimizing your site for local SEO will help you reach the right customers at the right time

Local SEO is a process of optimizing your site for local search. It's an important part of the overall search process—when people are looking for businesses near them, they want to be able to find the ones that fit their needs.

Local SEO can help you get found by people who are looking for you and can serve as an effective way to boost traffic to your website.

Conclusion

And if you're ready to get started, we've got a great local SEO checklist for you. Just follow the steps above and you'll be on your way to ranking higher in Google search results!

 

Does your business need help with Local SEO?

Does your business need more local leads but you are not sure how to start?  At MBCS, we can help you with local lead generation! We offer a variety of SEO and Lead Generation offerings that will meet your needs at competitive prices. Contact us today to learn more.

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