Terminology
Glossaries
| Term | Definition |
|---|---|
| Gap Analysis | The process of comparing a business’s current state to its desired state to identify discrepancies and areas needing improvement. |
| Gated Content | Any online material (e.g., articles, videos, whitepapers) that requires users to fill out a form or take some action before accessing it. |
| Google Search Console | A free tool by Google to help site owners monitor, troubleshoot, and manage their website’s appearance in Google search results. |