Terminology

The array of actions and manners exhibited by internet users, including website preferences, social media interactions, and online shopping habits.

Web-based services used by businesses to operate and manage their online presence, including website hosting, email marketing platforms, and cloud-based software tools.

The role focused on doing the work—handling day-to-day tasks, delivering services, and managing front-line operations.

When you’re actively doing the work—client delivery, admin tasks, or fulfilling services—often on the front lines.

Visitors who find your website through unpaid search engine results, as opposed to paid advertisements.

Ensuring all aspects of a business, including resources, processes, and goals, are in harmony to support strategic objectives.

The strategic role focused on long-term planning, profitability, and building a business that can operate independently of the founder.

When you're making strategic decisions about sustainability, profitability, and creating a business that runs independently of you.