Terminology
Glossaries
| Term | Definition |
|---|---|
| Gated Content | Any online material (e.g., articles, videos, whitepapers) that requires users to fill out a form or take some action before accessing it. |
| Google Search Console | A free tool by Google to help site owners monitor, troubleshoot, and manage their website’s appearance in Google search results. |
| Information Systems (IS) | The combination of hardware, software, data, procedures, and people in combination with networks used to collect, process, and manage data for a business. Examples include website hosting, customer relationship management (CRM) systems, and enterprise resource planning (ERP) software. |
| Leader |
The role that sets the vision, motivates the team, and fosters a strong culture while guiding the business toward future goals.
|
| Leader Role |
When you're setting direction, inspiring the team, and aligning efforts with long-term goals.
|
| Manager |
The role responsible for organizing workflows, managing people and systems, and ensuring operational efficiency.
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| Manager Role |
When you're organizing tasks, managing systems or people, and focusing on short-term efficiency and consistency.
|
| Marketing Strategy | A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. |
| Online Behavior | The array of actions and manners exhibited by internet users, including website preferences, social media interactions, and online shopping habits. |
| Online Services | Web-based services used by businesses to operate and manage their online presence, including website hosting, email marketing platforms, and cloud-based software tools. |
| Operator |
The role focused on doing the work—handling day-to-day tasks, delivering services, and managing front-line operations.
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| Operator Role |
When you’re actively doing the work—client delivery, admin tasks, or fulfilling services—often on the front lines.
|
| Organic Traffic | Visitors who find your website through unpaid search engine results, as opposed to paid advertisements. |
| Organizational Alignment | Ensuring all aspects of a business, including resources, processes, and goals, are in harmony to support strategic objectives. |
| Owner |
The strategic role focused on long-term planning, profitability, and building a business that can operate independently of the founder.
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