Terminology

A specific group of consumers or organizations most likely to respond positively to a company's products, services, and promotions. It is often defined through demographics, behavior patterns, or specific interests.

The implementation and alignment of technological tools and systems to enhance business processes and outcomes.

A scheduling method that sets aside specific time blocks for tasks based on which role they fall under (e.g., Owner work vs. Operator tasks).

The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

A type of hosting that provides a virtualized, private environment on a shared server. VPS hosting offers more control, flexibility, and better performance than shared hosting at a moderate cost.

An affordable, cloud-based accounting software for small businesses that automates tasks like invoicing, expense tracking, and payments.

A metaphor for choosing the correct role to operate in based on current business needs or priorities.

A service that provides the necessary technology and storage space for a website to be accessible on the Internet. Hosting options vary from shared hosting (multiple sites on one server) to dedicated hosting (a server exclusively for one website).

Fictional characters that represent different segments of a website’s target audience. They are created based on research and data to represent the various needs, behaviors, and goals of potential customers.

The contact details associated with a domain name, including the registrant's name, address, email, and phone number.

The process of using software to automate the flow of tasks and processes in a business, reducing manual effort and errors.

A concept that contrasts being consumed by daily operations (working in) with stepping back to focus on strategy, growth, and sustainability (working on).

A search engine primarily serving Russia and nearby regions, with its own distinct indexing and ranking algorithms.

An automation tool that connects various apps and services to create workflows (called “Zaps”) between them, without the need for coding.

An affordable customer relationship management (CRM) tool that helps small businesses manage interactions with leads and customers, automating sales processes and customer follow-ups.