Terminology

An affordable customer relationship management (CRM) tool that helps small businesses manage interactions with leads and customers, automating sales processes and customer follow-ups.

An automation tool that connects various apps and services to create workflows (called “Zaps”) between them, without the need for coding.

A search engine primarily serving Russia and nearby regions, with its own distinct indexing and ranking algorithms.

The process of using software to automate the flow of tasks and processes in a business, reducing manual effort and errors.

The contact details associated with a domain name, including the registrant's name, address, email, and phone number.

Fictional characters that represent different segments of a website’s target audience. They are created based on research and data to represent the various needs, behaviors, and goals of potential customers.

A service that provides the necessary technology and storage space for a website to be accessible on the Internet. Hosting options vary from shared hosting (multiple sites on one server) to dedicated hosting (a server exclusively for one website).

An affordable, cloud-based accounting software for small businesses that automates tasks like invoicing, expense tracking, and payments.

A type of hosting that provides a virtualized, private environment on a shared server. VPS hosting offers more control, flexibility, and better performance than shared hosting at a moderate cost.

The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

The implementation and alignment of technological tools and systems to enhance business processes and outcomes.

A specific group of consumers or organizations most likely to respond positively to a company's products, services, and promotions. It is often defined through demographics, behavior patterns, or specific interests.

Feedback and insights gathered from employees, customers, and leadership to inform business decisions and strategies.

A security protocol that encrypts data exchanged between a website and its users, ensuring data privacy and security. Websites with SSL certification appear as "https" and are often favored by search engines for ranking.

A file that lists all the pages of a website, helping search engines understand its structure and quickly find all content.