Terminology
Glossaries
Term | Definition |
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Zoho CRM | An affordable customer relationship management (CRM) tool that helps small businesses manage interactions with leads and customers, automating sales processes and customer follow-ups. |
Zapier | An automation tool that connects various apps and services to create workflows (called “Zaps”) between them, without the need for coding. |
Yandex | A search engine primarily serving Russia and nearby regions, with its own distinct indexing and ranking algorithms. |
Working In vs. Working On the Business |
A concept that contrasts being consumed by daily operations (working in) with stepping back to focus on strategy, growth, and sustainability (working on).
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Workflow Automation | The process of using software to automate the flow of tasks and processes in a business, reducing manual effort and errors. |
WHOIS Information | The contact details associated with a domain name, including the registrant's name, address, email, and phone number. |
Website User Personas | Fictional characters that represent different segments of a website’s target audience. They are created based on research and data to represent the various needs, behaviors, and goals of potential customers. |
Website Hosting | A service that provides the necessary technology and storage space for a website to be accessible on the Internet. Hosting options vary from shared hosting (multiple sites on one server) to dedicated hosting (a server exclusively for one website). |
Wearing the Right Hat |
A metaphor for choosing the correct role to operate in based on current business needs or priorities.
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Wave Accounting | An affordable, cloud-based accounting software for small businesses that automates tasks like invoicing, expense tracking, and payments. |
VPS Hosting (Virtual Private Server) | A type of hosting that provides a virtualized, private environment on a shared server. VPS hosting offers more control, flexibility, and better performance than shared hosting at a moderate cost. |
User Experience (UX) | The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. |
Time-Blocking by Role | |
Technology Integration | The implementation and alignment of technological tools and systems to enhance business processes and outcomes. |
Target Audience | A specific group of consumers or organizations most likely to respond positively to a company's products, services, and promotions. It is often defined through demographics, behavior patterns, or specific interests. |