Terminology

The process of dividing a customer base into groups of individuals that are similar in specific ways, such as age, gender, interests, and spending habits, to market more effectively.

A method used to compare the costs of a decision or investment against its potential benefits. It helps businesses determine the best course of action by quantifying both tangible and intangible factors to ensure investments align with financial and strategic goals.

The process of increasing the percentage of website visitors who take a desired action — like completing a form, subscribing to a service, or making a purchase.

A network of servers distributed globally to deliver website content quickly and efficiently to users based on their geographic location. It enhances website speed, performance, and user experience, particularly for websites with high traffic or global audiences.