Terminology
Glossaries
| Term | Definition |
|---|---|
| Psychographic Profiling | The study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond demographics to look at the psychological aspects influencing consumer behavior. |
| Process Optimization | The practice of improving business workflows and systems to increase efficiency and reduce waste. |
| Process Automation | The use of technology to automate repetitive tasks in business, such as invoicing, customer follow-ups, and data entry. |
| Performance Metrics | Key indicators used to measure and evaluate a business’s financial, operational, and customer-related performance. |