Terminology

A concept that contrasts being consumed by daily operations (working in) with stepping back to focus on strategy, growth, and sustainability (working on).

The process of using software to automate the flow of tasks and processes in a business, reducing manual effort and errors.

The contact details associated with a domain name, including the registrant's name, address, email, and phone number.

Fictional characters that represent different segments of a website’s target audience. They are created based on research and data to represent the various needs, behaviors, and goals of potential customers.

A service that provides the necessary technology and storage space for a website to be accessible on the Internet. Hosting options vary from shared hosting (multiple sites on one server) to dedicated hosting (a server exclusively for one website).

A metaphor for choosing the correct role to operate in based on current business needs or priorities.

An affordable, cloud-based accounting software for small businesses that automates tasks like invoicing, expense tracking, and payments.