Terminology

Feedback and insights gathered from employees, customers, and leadership to inform business decisions and strategies.

A security protocol that encrypts data exchanged between a website and its users, ensuring data privacy and security. Websites with SSL certification appear as "https" and are often favored by search engines for ranking.

The natural evolution of a business owner from Operator to Owner, often passing through Manager and Leader stages to achieve sustainability.

A file that lists all the pages of a website, helping search engines understand its structure and quickly find all content.

A hosting environment where multiple websites share the same server resources, offering an affordable solution for small websites. It comes with limitations in terms of performance and scalability.

The process by which search engines organize information from websites to serve relevant results in response to search queries.

Grouping similar tasks together according to role to reduce context switching and increase focus.

Understanding and intentionally defining the distinct roles within a business to improve decision-making, delegation, and growth.

The practice of recognizing which business role (e.g., Operator, Manager, Leader, Owner) you're currently in, and assessing whether it's the right one for the task or moment.

The process of identifying, analyzing, and preparing for potential internal and external risks that could impact a business.

The study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond demographics to look at the psychological aspects influencing consumer behavior.

The practice of improving business workflows and systems to increase efficiency and reduce waste.

The use of technology to automate repetitive tasks in business, such as invoicing, customer follow-ups, and data entry.

Key indicators used to measure and evaluate a business’s financial, operational, and customer-related performance.

When you're making strategic decisions about sustainability, profitability, and creating a business that runs independently of you.