Terminology

The process of comparing a business’s current state to its desired state to identify discrepancies and areas needing improvement.

An evaluation of the practicality, resources, and potential challenges of implementing a proposed solution or initiative.

A search engine that uses Bing’s search data and donates profits to environmental initiatives.

A privacy-focused search engine that sources search results from Bing and other external sources, prioritizing user anonymity.

A company accredited to sell and manage domain name registrations.

The component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

The study of a population based on factors such as age, race, sex, economic status, level of education, income level, and employment, among others.

A hosting solution where an entire server is dedicated to a single website. It provides maximum control, security, and performance but comes at a higher cost.

The process of dividing a customer base into groups of individuals that are similar in specific ways, such as age, gender, interests, and spending habits, to market more effectively.

A method used to compare the costs of a decision or investment against its potential benefits. It helps businesses determine the best course of action by quantifying both tangible and intangible factors to ensure investments align with financial and strategic goals.

The process of increasing the percentage of website visitors who take a desired action — like completing a form, subscribing to a service, or making a purchase.

A network of servers distributed globally to deliver website content quickly and efficiently to users based on their geographic location. It enhances website speed, performance, and user experience, particularly for websites with high traffic or global audiences.

A systematic process used to identify and evaluate the gaps between the current state of a business and its desired goals or objectives, enabling actionable strategies for improvement.

A free tool provided by Bing for webmasters to manage their website’s presence on Bing and Yahoo.

The regularity with which website data is backed up. It can vary from daily to weekly, depending on the hosting plan. More frequent backups ensure data recovery in case of unexpected incidents like data loss or cyberattacks.